About meansnothingtome
Every morning I walked my kids to school past the same red truck. It was always there, parked in the same spot, clearly someone's working vehicle. It had a bumper sticker on it that said means nothing to me.
I don't know who put it there or when. But I liked it immediately. Whoever owned that truck had figured out what actually mattered to them, and a shiny vehicle wasn't it. People's experiences. What things actually do for you. Not the thing itself.
I borrowed it for this site.
The bumper sticker.
What this is
Honest product information. I review tools and services, cover what they actually cost, find every billing gotcha I can, and tell you whether they're worth paying for. The verdict is always one of three: Worth It, Skip It, or Depends, with a specific reason for each.
The goal is simple: you read a review here and you have everything you need to make a decision. You shouldn't have to go anywhere else.
Take SEO tools as an example. It's a category where affiliate commissions are high and honest information is hard to find. Most best SEO tools lists are ranked by who pays the most. This one isn't. If a tool doesn't deserve to be recommended, it doesn't get recommended, regardless of whether it pays me.
On affiliate links
Some links on this site earn me a commission if you buy. It's noted on every page where that applies. It doesn't change what I write. Ahrefs has no affiliate program. I reviewed it anyway because it belongs in any honest comparison.